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SIGNATURE BRANDS

Discover exclusive skincare, clean beauty, and wellness brands in UAE. Shop premium products from top global and homegrown beauty labels.

EXPLORE WELLNESS ESSENTIALS

AED. 2,420.00
AED. 2,500.00
AED. 2,420.00
AED. 1,952.00
AED. 2,000.00
AED. 1,952.00
AED. 984.00
AED. 1,000.00
AED. 984.00
AED. 445.00
AED. 493.00
AED. 445.00
AED. 267.00
AED. 282.00
AED. 267.00
AED. 250.00
AED. 265.00
AED. 250.00
AED. 215.00
AED. 228.00
AED. 215.00
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HISTOMER - BIO HLS

AED. 399.00
AED. 430.00
AED. 399.00
AED. 465.00
AED. 505.00
AED. 465.00
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HISTOMER - HISIRIS

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HISTOMER - VITAMIN C

AED. 600.00
AED. 680.00
AED. 600.00
AED. 355.00
AED. 385.00
AED. 355.00
AED. 160.00
AED. 160.00
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HISTOMER - EYE LIFE

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Shop Smart, Shop Genuine – The E11 Store Way

At E11 Store, we guarantee 100% authentic beauty and wellness products sourced from trusted global brands. Every item is carefully verified for quality and safety to deliver real results. Shop confidently for genuine skincare and luxury essentials across the UAE.

What Our Clients Are Saying

"“This balm is pure magic for damaged lips! I struggled with cracked, painful lips for months, and after just two days of using Histomer Lip Repair Vital Balm, they were completely healed. It feels luxurious and protective without being heavy. I keep one in my bag and one on my nightstand — it’s that good!” — Layla M., Abu Dhabi"
"“I have extremely sensitive skin that usually reacts to most sunscreens, but Histomer Histan SPF 50+ was a total game changer! No stinging, no breakouts, and it feels so soothing — almost like a treatment rather than just protection. My skin feels hydrated all day, even under makeup. Finally, a sun cream that truly understands sensitive skin!” — Aisha M., Abu Dhabi"
"“Finding the right shampoo for curly hair is tough, but this one truly delivers! It defines my curls without weighing them down and keeps them soft and frizz-free even in humidity. The rose essence gives such a fresh, elegant scent — I’ve had so many compliments on how healthy my hair looks!” — Mariam H., Dubai"
"“Woke up to clearer, smoother skin — every single morning!” These night drops work like magic while I sleep. The texture is silky, absorbs instantly, and leaves my skin fresh and blemish-free. I’ve stopped using multiple products because Formula 301 does it all — it hydrates, balances, and clears my skin effortlessly. – Huda K., Dubai"