{"product_id":"24k-pure-gold-serum","title":"SENANA 24K Pure Gold Serum – Brightening \u0026 Firming | Hyaluronic Acid \u0026 Niacinamide","description":"\u003ch2\u003eSENANA 24K Pure Gold Serum – Brightening \u0026amp; Firming | Hyaluronic Acid \u0026amp; Niacinamide\u003c\/h2\u003e\n\u003cp\u003eA brightening and firming face serum from \u003cstrong\u003eSENANA\u003c\/strong\u003e, formulated with \u003cstrong\u003e24K Gold\u003c\/strong\u003e, \u003cstrong\u003eSodium Hyaluronate (Hyaluronic Acid)\u003c\/strong\u003e, and \u003cstrong\u003eNiacinamide\u003c\/strong\u003e. Targets dull, uneven skin tone, dehydration, and loss of skin firmness. Visibly improves skin radiance, smoothness, and hydration with consistent use. Suitable for all skin types.\u003c\/p\u003e\n\n\u003ch3\u003eKey actives and what they do\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24K Gold\u003c\/strong\u003e — Colloidal gold particles that deliver antioxidant protection and a visible luminising effect on the skin surface. Gold neutralises free radicals that contribute to oxidative stress, dullness, and uneven skin tone. The gold particles reflect light on the skin surface for an immediate brightening and radiance-boosting effect. Also supports the skin’s natural firmness by helping maintain the skin’s structural integrity at the surface level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate (Hyaluronic Acid)\u003c\/strong\u003e — A humectant that draws moisture into the skin and helps retain it. Delivers immediate and lasting hydration, plumping the skin surface and visibly reducing the appearance of fine dehydration lines. The skin’s water-oil balance is improved with consistent use, resulting in a more comfortable, less tight or dry complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — A versatile brightening active that inhibits melanin transfer to the skin surface, visibly reducing the appearance of dark spots and uneven skin tone. Also strengthens the skin’s barrier function, reduces the appearance of enlarged pores, and has anti-inflammatory properties that calm visible redness. Works synergistically with gold to deliver both brightening and barrier-supporting benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eImmediate: a lightweight texture with a subtle luminising effect from the gold. Skin feels hydrated and looks visibly brighter after application. After 4–6 weeks of consistent daily use: more even, brighter skin tone; visibly improved skin smoothness and firmness; reduced appearance of dullness and uneven pigmentation. Results are appearance-based and build progressively.\u003c\/p\u003e\n\n\u003ch3\u003eWho it is for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with dull, uneven skin tone wanting a brightening and firming serum\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to visibly improve skin hydration, smoothness, and radiance\u003c\/li\u003e\n\u003cli\u003eAnyone interested in gold-based luxury skincare actives at an accessible price point\u003c\/li\u003e\n\u003cli\u003eAll skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it is not for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with a known sensitivity to gold or niacinamide — patch test before use\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a heavy moisturiser — this is a lightweight serum; use a moisturiser on top\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBy SENANA. For external use only. Avoid contact with eyes. Perform a patch test before first use on sensitive skin. Results are appearance-based and vary by individual.\u003c\/em\u003e\u003c\/p\u003e","brand":"SENANA","offers":[{"title":"Default Title","offer_id":39499516903458,"sku":"ET1000000780","price":55.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/9405\/3154\/products\/Untitled_f3e3ccea-9540-4438-91bd-e330d1442073.png?v=1627295714","url":"https:\/\/e11store.ae\/products\/24k-pure-gold-serum","provider":"E11 Store","version":"1.0","type":"link"}