{"title":"Blonde and Bleached Hair","description":null,"products":[{"product_id":"sarah-k-rio-shampoo-for-blond-bleached-hair","title":"Sarah K Rio Sulfate-Free Shampoo for Blonde \u0026 Bleached Hair with Cupuaçu Butter | 500ml","description":"\u003ch2\u003e\u003cstrong\u003eSarah K Professional Hair Rio Sulfate-Free Shampoo for Blonde Hair - Cupuaçu Butter\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDesigned for blondes with smoothing or keratin services, this shampoo deposits a gentle violet pigment to keep tones cool and neutral. Its sulfate‑ and salt‑free formula cleanses without stripping salon treatments, while the pH‑balanced 5.0–5.5 helps seal the cuticle and extend treatment longevity. Cupuaçu butter delivers deep softness and slip, leaving hair smooth, shiny, and easy to style.\u003c\/p\u003e\n\u003ch3\u003eQuick overview\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe home-care shampoo of the Rio system, for blonde hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleansing base:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut-derived amine oxide and betaine. No sulfates, no salt\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHero:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecupuaçu butter, with Brazil nut oil, copaiba and carnauba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlso in it:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea violet pigment (CI 60730), the same one the salon steps carry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e5.0\/5.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy a smoothed blonde needs its own shampoo\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eTwo things undo a progressive smoothing, and both are hiding in most shampoos. \u003cstrong\u003eSulfates\u003c\/strong\u003e pry open the cuticle and lift the smoothing away; \u003cstrong\u003esodium chloride\u003c\/strong\u003e attacks the treatment by a different route. Together they explain why a service that should last months can start to fray after only a few weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlonde hair brings a second, unique challenge: increased shine makes warmth more visible. The usual fix is a purple shampoo, but many purple formulas are built on sulfates, which simply reintroduces the first problem. This shampoo solves both issues at once: \u003cstrong\u003eno sulfates, no salt\u003c\/strong\u003e, a built‑in \u003cstrong\u003eviolet pigment\u003c\/strong\u003e to neutralize brassiness, and a \u003cstrong\u003epH of 5.0–5.5\u003c\/strong\u003e to help the cuticle lie flat and preserve the smoothing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll feel the difference: \u003cstrong\u003esulfate‑free lather\u003c\/strong\u003e is lower and slower — that’s the cleanser doing less damage, not less work. Hair rinses \u003cstrong\u003esoft rather than squeaky\u003c\/strong\u003e, and the violet pigment deposits as you wash. Expect your smoothing to hold longer than it would under a supermarket shampoo, and your blonde to stay close to the colourist’s finish. Do not expect a deep, clarifying clean — this is \u003cstrong\u003ea maintenance wash, not a clarifier\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eWho it is for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde, highlighted and bleached hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecarrying a Rio smoothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone whose blonde warms up\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebetween salon visits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone told to switch to sulfate-free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewho does not want to give up toning to do it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlondes without a smoothing\u003c\/strong\u003e, who just want a gentle violet wash at an acid pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it is not for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone sensitive to MCI\/MI:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe preservative is methylchloroisothiazolinone and methylisothiazolinone, in a shampoo used two or three times a week.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTree-nut allergy:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe formula contains Brazil nut oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone who wants a big sulfate lather:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou will not get one, and that is deliberate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair that needs clarifying:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethis shampoo is built not to strip. If buildup has to come off, this is the wrong bottle.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah K","offers":[{"title":"Default Title","offer_id":50028615663902,"sku":"7898615112859","price":140.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/9405\/3154\/files\/SarahK_Rio_Shampoo_E11Store.svg?v=1777131162"},{"product_id":"sarah-k-rio-conditioner-for-blond-bleached-hair-with-cupuacu-butter-500ml","title":"Sarah K Rio Conditioner for Blonde \u0026 Bleached Hair – Cupaçu Butter | 500ml","description":"\u003cp\u003eKeep your blonde vibrant, brass-free, and salon-smooth with the \u003cstrong\u003eSarah K Rio Toning Purple Conditioner\u003c\/strong\u003e. Specially engineered for bleached, highlighted, and blonde hair, this high-performance formula seals the hair cuticle while neutralizing unwanted yellow and orange tones.\u003c\/p\u003e\n\u003ch3\u003e🌟 Key Benefits \u0026amp; Product Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYellow-Neutralizing Toning:\u003c\/strong\u003e Built-in violet pigments keep blonde, silver, and highlighted hair looking crisp and bright.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow pH Formula (3.0–3.5):\u003c\/strong\u003e Instantly lowers hair pH to close the cuticles, locking in moisture and preventing color fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin \u0026amp; Smoothing Safe:\u003c\/strong\u003e Perfect post-treatment maintenance conditioner to prolong the life of salon straightening treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Enriched with Cupuaçu Butter and Brazil Nut Oil to deeply nourish chemically processed, brittle strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean Formula:\u003c\/strong\u003e Free from harsh parabens and formaldehyde.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e💡 How to Use for Best Results\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter washing with \u003ca href=\"\/products\/sarah-k-rio-shampoo-for-blond-bleached-hair\" title=\"Sarah K Rio Purple Shampoo\"\u003eSarah K Rio Shampoo\u003c\/a\u003e, apply a generous amount to damp hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–5 minutes (depending on desired toning intensity).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to lock in the active nutrients.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e❓ Frequently Asked Questions (AI \u0026amp; Search FAQ)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this conditioner safe to use immediately after a salon keratin treatment?\u003c\/strong\u003e\u003cbr\u003eYes. Because it features an acidic pH level of 3.0–3.5, it seals the hair cuticles tightly, making it ideal for maintaining progressive smoothing and keratin salon treatments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill this turn my hair purple?\u003c\/strong\u003e\u003cbr\u003eNo. It safely tones down warm, brassy, and yellow hues in blonde or bleached hair without leaving unnatural purple staining when used as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use the Sarah K Rio Conditioner?\u003c\/strong\u003e\u003cbr\u003eFor highly processed blonde hair, use it 1–2 times a week to keep tones balanced, alternating with your regular daily moisturizing conditioner if needed.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eMaximize your blonde maintenance! For ultimate results, pair this with the matching \u003cstrong\u003eSarah K Rio Purple Shampoo\u003c\/strong\u003e or check out our complete hair care collections on E11 Store.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah K","offers":[{"title":"Default Title","offer_id":50031445737758,"sku":"7898615112842","price":140.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/9405\/3154\/files\/Sarah_K_Rio_Conditioner_E11Store.svg?v=1777130286"},{"product_id":"sarahk-rio-shampoo-and-conditioner","title":"Sarah K Rio Sulfate-Free Shampoo \u0026 Conditioner Set for Blonde \u0026 Bleached Hair | 500ml","description":"\u003ch2\u003e\u003cspan\u003e\u003cstrong\u003eSarah K Rio Sulfate‑Free Routine for Blond \u0026amp; Bleached Hair\u003c\/strong\u003e \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis is a purpose‑built routine, not two separate products: the \u003cstrong\u003eshampoo\u003c\/strong\u003e gently cleanses at \u003cstrong\u003epH 5.0–5.5\u003c\/strong\u003e without sulfates or salt, and the \u003cstrong\u003econditioner\u003c\/strong\u003e seals the hair at \u003cstrong\u003epH 3.0–3.5\u003c\/strong\u003e. The intentional pH drop only occurs when both are used together, delivering salon‑grade color protection and repair at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eQuick overview\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe complete Rio home-care routine, for blonde hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn the set:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRio Sulfate-Free Shampoo 500 ml, Rio Conditioner 500 ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe design:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003epH 5.0\/5.5 in the wash, pH 3.0\/3.5 in the close\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoth carry:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecupuaçu butter and a violet pigment (CI 60730)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe shampoo:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eno sulfates, no salt, the two things that shorten a smoothing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe conditioner:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esilicone and paraffin, which is what a prolonged straight effect is made of\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy the pair is the product\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBuy the \u003cstrong\u003eshampoo\u003c\/strong\u003e on its own and you get half a routine. It gently cleanses \u003cstrong\u003ewithout sulfates or salt\u003c\/strong\u003e at \u003cstrong\u003epH 5.0–5.5\u003c\/strong\u003e, the right wash for a smoothed blonde, and carries violet pigment to counter brassiness. Washing, however, slightly lifts the cuticle, something must close it again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat’s the job of the \u003cstrong\u003econditioner\u003c\/strong\u003e, and the number on its label is the point: \u003cstrong\u003epH 3.0–3.5\u003c\/strong\u003e. The shampoo’s mild acidity prepares the hair; the conditioner lowers the surface pH further so the cuticle lies flat. A flat cuticle is true shine: light reflecting off a smooth surface instead of scattering from a rough one. The pH effect only happens when both bottles are used together, which is why this system is sold as a complete set.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat is in each bottle\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn both:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecupuaçu butter, Brazil nut oil, copaiba, carnauba and a violet pigment (CI 60730).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn the shampoo only:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut-derived amine oxide and betaine. No sulfates, no salt.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn the conditioner only:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecyclopentasiloxane and cyclomethicone, which evaporate, and dimethiconol and paraffin, which stay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric acid in both:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eholding 5.0\/5.5 in the wash and 3.0\/3.5 in the close.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicones:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe conditioner carries three, plus mineral oil. The shampoo carries none. Both of those are deliberate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat to expect\u003c\/h2\u003e\n\u003cp\u003eLather that is\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003elower and slower\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethan you are used to, because that is what a sulfate-free cleanser does. Hair that combs out while it is still wet. And a smoothing that holds longer than it would under a supermarket routine, because the two things most likely to shorten it, sulfates and salt, are not in the wash. Expect a slight weight on the lengths from the conditioner's film: that is what a smoothed head wants. What you should not expect is volume. This routine is on the side of gravity, on purpose.\u003c\/p\u003e\n\u003ch2\u003eWho it is for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde, highlighted and bleached hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecarrying a Rio smoothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone told to switch to sulfate-free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewho does not want to give up toning to do it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone who bought the shampoo alone\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand wondered why the ends still feel rough.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoarse, thick or frizz-prone hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat a film suits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it is not for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine hair that goes flat easily:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe conditioner's film adds weight. Use less, and stay on the ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnyone avoiding silicones or mineral oil:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethe conditioner has both. The shampoo has neither, and is sold on its own.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurly-girl routines:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea film is not what that method is looking for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMCI\/MI sensitivity or a tree-nut allergy:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eboth bottles are preserved with methylchloroisothiazolinone and methylisothiazolinone, and both contain Brazil nut oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Sarah K","offers":[{"title":"Default Title","offer_id":50728590967070,"sku":null,"price":265.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/9405\/3154\/files\/SarahKRioShampooandConditionerE11Store.png?v=1774172478"}],"url":"https:\/\/e11store.ae\/collections\/blonde-and-bleached-hair.oembed","provider":"E11 Store","version":"1.0","type":"link"}